I decided to start the company due to alot of interest in the first couple of boards I had made for friends. Around here, just as many hippies start longboarding as skaters, and they weren't interested in surf graphics or concave in their decks. In short, I felt like a small scale, creative product would do well. (we will wait and see if I was right). Also, Landyachtz makes a wide variety of boards, but they are way out in Vancouver, and you can't even buy a Landyachtz board in Kingston.

I am a bit of a hippie myself. The board construction process can use some nasy chemicals. Although I'm far from getting to where I want to be with the process, I strive to find a process that is as environmentally friendly as possible.

The other aspect of starting the company is flex. My first board ever was a flexdex rippey model. Yes, flexdex went out of business, maybe because most people weren't into that much bend in their boards, but for me, alot of flex in a board is beautiful, so I am trying to make boards that people of a similar mind would enjoy. I am, however, making a variety and can increase or decrease stiffness according to an individual's preference.

At any rate, I don't have experience with speedboarding or slalom. I just fell in love with longboarding because it felt smooth, like snowboarding in powder, and at my university, it was the ultimate in convenience for getting around the campus and student ghetto. I find you don't really have to sacrifice between carving and cruising. I strive to make boards that are versatile and fun to ride.

Due to the small-scale of the business now, I can create custom boards for the same price buying a deck off the shelf. I like the idea of producing something unique for individual riders.

I have always been really into the idea of flight. Like the sort of rocket-man kind of flight, or actually having wings of your own that you were somehow able to use. Hence, the icarus myth, which, as you probably know, entails daedalus making some wings out of feathers and wax for him and his son icarus to escape a tower. The wings worked great, but icarus didn't listen to his father, flew too close to the sun, burned up his wings, and fell to his death. Understandably, the name Daedalus is often used (master craftsman, the voice of prudence) but really, the NASA Daedalus rockets didn't do that well, did they? So I"m not sure if you want to include this, but Icarus was young and dumb and got hurt. I think of the name as a kind of reminder of what can happen if you don't keep your eye on the prize.

-Wings: The feeling of flying fast- like that of longboarding when it's done right.
- Feathers: A feather is soft and bendy, like the boards.
- Wax: This might be a stretch, but a major part of my business
producing environmentally friendly boards. Regular wax is inert and safe, which is something I look for in the epoxys and polyurethanes I use to make the boards.
- Moral: Fly fast, but not too close to the sun (or the bus).