picked this up from Skateboarder's Journal. Note the part in bold.
Never, ever, would I have believed that 44% of skaters are riding BOTH short and longboards. I am happy to be proven wrong.
But my take is that 75 to 85% of skaters skate shortboards.
I could be wrong...It would be nice to be....but I am wondering if the analysis got somewhat skewed via da fish.
skewfish!
Spending, frequency of purchase and skateboarder profiles/behaviors included in Board-Trac's 2009 Study
Board-Trac's current Annual Skateboarding Report, published September 30, gives the facts along with insights on this active consumer. According to the reported findings, 60.2% of the participants were between the ages of 8 - 19 years of age, with another 11.1% between the ages of 20-25 years of age. Eighty-nine percent (89.3%) skateboard once a week or more, defining the participants in this study as core skateboarders.
Overall, skate shops are the primary outlet for sales of hardgoods. However, distribution options for softgoods tell a different story. Since 2002, sales of softgoods via the internet have increased from 4% to 18% in 2009. And, for the first time, mass merchants and Branded Company Stores have appeared as shopping destinations for skateboarders.
In addition to favored destinations for both hard goods and softgoods, this report also shows shopping and spending trends With this report, savvy brands and others marketing to this consumer can better match their distribution strategies to the market.
Other report highlights and findings: almost 44% own and ride both a short and longboard; travel 3 miles or more to their favorite skate park and over 80% indicated they have purchased softgoods online so far this year.
The results of Board-Trac's 2009 Skateboarding Study identify the top hardgoods brands decks, trucks and wheels that appeal to the various age segments, as well as the attributes that appeal to skateboarders in their selection of softgoods brands. Understanding these differences can lead to better and more strategic marketing campaigns and targeted promotional materials.
Companies targeting skateboarders or those influenced by the lifestyle will find answers to the questions often asked about this consumer and much, much more in Board-Trac's 2009 Annual Skateboarding Study. Bottom line, in order to compete in this competitive market it's imperative to understand the consumer. The dynamics have changed in this once-cottage industry and now this skateboarding and action sports lifestyle consumer is being sought by both endemic and non-endemic companies.
Cαnnθn "If you want my secrets, you'll eat my sandwich!" skating since 1993
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Well... assuming that silverfish represents a good study group to represent ALL skateboard riders would be a TERRIBLE assumption. I hope that's not what was done in this study...
I think there is a good chance of that, longboarders (not just skew'fishers) always are more likely to be involved online and to follow published interests.
How has that figure changed from last year?
__________________
The sage, Longboard Buddha once said, "A tree spends 100% of its lifetime in a static environment and only after its reincarnation as a deck is it allowed to move at fast speeds...
when allowed, the wood will give thankless service if
allowed to flow."
Depending on the context, but usually it means company advertising, sponsorship or endorsement outside of the primary industry the company engages in.
Like a soft drink company sponsoring a skate competition.
The softdrink company in that case is non-endemic to skateboarding.
__________________
The sage, Longboard Buddha once said, "A tree spends 100% of its lifetime in a static environment and only after its reincarnation as a deck is it allowed to move at fast speeds...
when allowed, the wood will give thankless service if
allowed to flow."
It's hard to keep acting like a minority when we are the majority.
__________________
The sage, Longboard Buddha once said, "A tree spends 100% of its lifetime in a static environment and only after its reincarnation as a deck is it allowed to move at fast speeds...
when allowed, the wood will give thankless service if
allowed to flow."
Oh OK, I got it. Sort of like when Reef, Hurley, Billabong, (insert clothing company here), sponsor an organized event.
Yup...
10yups
__________________
The sage, Longboard Buddha once said, "A tree spends 100% of its lifetime in a static environment and only after its reincarnation as a deck is it allowed to move at fast speeds...
when allowed, the wood will give thankless service if
allowed to flow."
did silverfishers skew the Board Trac survey?
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