I know a very little bit about skateboards but diddley-squat about the industry. A lot of skate companies are privately held so they don't have to report dick to the public; but do any of you in the business know what the approximate annual unit volumes of the major manufacturers are? Like how many trucks does an Indy or Tracker or Randal ship in a year? How about decks? Does somebody like Sector 9 build thousands or tens of thousands of decks a year? I'm guessing it's in the thousands but I really don't know.
Is there an industry trade association for skateboarding or is it just considered a type of sporting good?
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I know a very little bit about skateboards but diddley-squat about the industry. A lot of skate companies are privately held so they don't have to report dick to the public; but do any of you in the business know what the approximate annual unit volumes of the major manufacturers are? Like how many trucks does an Indy or Tracker or Randal ship in a year? How about decks? Does somebody like Sector 9 build thousands or tens of thousands of decks a year? I'm guessing it's in the thousands but I really don't know.
Is there an industry trade association for skateboarding or is it just considered a type of sporting good?
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ASR (action Sports Retailer) is the main indusrty show/convention/get together it's always sorta out of control. I would bet S9 probably build more that 10K board a year...everywhere I go (and I've been a lot of places this year) I see S9 boards. they are almost as rampant as the Walmart Birdhouse boards. I'd bet on Indy selling more than Track just because they pour trucks for so many other people
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Originally Posted by livefortoday2007
It is almost like racism to seperate street skating and longboards.
ASR (action Sports Retailer) is the main indusrty show/convention/get together
Well I went to that site and followed some links, did some searches, and ran across the figure of $2.5 billion a couple of times and one citation of $5 billion. That seems a tad high to me but they are counting things like Tony Hawk video games and skate shoes ($1.6 billion annual sales "outselling all the other categories of athletic shoes combined".)
If a million skateboards including the equivalent amount of individual decks, trucks, wheels, etc., were sold retail every year at an average price of $125, then it appears that the skateboard industry is about everything except skateboards!
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OK, I think I've finally got it. When Mr. Brooke talks about the "industry" he is talking about the fashion (called clothing in realspeak) and accessories companies and their retail outlets of varying sorts. The actual skateboards are an annoying inconvenience, even a veritable expense! that has to be tolerated for marketing purposes.
My only reaction is then: who cares? Besides Mr. Brooke who is in the magazine business of selling us (his readers) to advertisers.
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OK, I think I've finally got it. When Mr. Brooke talks about the "industry" he is talking about the fashion (called clothing in realspeak) and accessories companies and their retail outlets of varying sorts. The actual skateboards are an annoying inconvenience, even a veritable expense! that has to be tolerated for marketing purposes.
My only reaction is then: who cares? Besides Mr. Brooke who is in the magazine business of selling us (his readers) to advertisers.
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I think that's right in some peoples' eyes, but that you may have mixed up your magazines. Give us a count of how many ads in any Concrete Wave (you pick) aren't for a skateboard or other hard good. How many fashion items or accessories can you find?
__________________ Relax, Don't Worry, Ride Your Longboard.
I think that's right in some peoples' eyes, but that you may have mixed up your magazines. Give us a count of how many ads in any Concrete Wave (you pick) aren't for a skateboard or other hard good. How many fashion items or accessories can you find?
I'm not necessarily knocking the current content of Concrete Wave but if say all of a sudden Vans "saw the light" and decided to sponsor a star-studded intergalactic ditch riding team, complete with "expression session" trips to obscure locations in Arizona, New Zealand and points North, would he turn down an action-packed four page ad spread for shoes?
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I'm not necessarily knocking the current content of Concrete Wave but if say all of a sudden Vans "saw the light" and decided to sponsor a star-studded intergalactic ditch riding team, complete with "expression session" trips to obscure locations in Arizona, New Zealand and points North, would he turn down an action-packed four page ad spread for shoes?
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That's a good question, and maybe he'll answer it. What would you suggest he do in that situation, and why?
__________________ Relax, Don't Worry, Ride Your Longboard.
That's a good question, and maybe he'll answer it. What would you suggest he do in that situation, and why?
It would be a vindication of all that he seems to have been working for 'lo these many years. Of course there would be the inevitable and immediate backlash from all core ditch locals about how he had sold out like a scurvy pimp etc., etc., etc.
On the other hand he could always turn it down if he's in the magazine business simply for his health...
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I don't understand how you went from asking about numbers in the skate industry to CW being a sneaker/tshirt ad whore?
Because Ebasil asked me. Can you read? I want to know about truck production numbers so I can try to understand what the incremental costs would be for the big manufacturers/foundries to upgrade their axles a bit. I would think the unit cost would be less the higher the number made in a production run (up to a point.)
Industry stats - are there any?
