for the record, I didn't want skateboarding in the Olympics and I am intrigued to see how China handles the PR situation as it relates to Tibet/human rights.
It's spiralling and getting more complicated
just got this news release...
Tony Chapman Believes that Olympic Sponsors' Opportunity For Gold Is
Tarnishing
TORONTO, April 10 /CNW/ - Tony Chapman, Founder and CEO of Capital C, one
of Canada's leading marketing firms, today cautioned Canadian marketers to
carefully consider the dangers in fulfilling their Beijing Olympic marketing
programs, noting, "Olympic sponsors are getting caught in an ever tightening
vice from which there may be no escape."
Chapman believes that despite the enormous market potential the Beijing
Olympics opened up to sponsors, the impact and dominance of consumer driven,
viral campaigns and their ability to affect global consumer behaviours far
outweighs the market burst which sponsors expected from their Olympic
sponsorship.
"Indeed," says Chapman, "the Tibet controversy currently interrupting the
torch journey is inspiring a reaction of global proportions. It is becoming
deafening as it is digitally enabled and swirls around the world, collecting
images, commentary, evidence and an ever growing community of supporters.
Conversations which started with Tibet and Darfur will cross over to China's
environmental record, its treatment of workers, its foreign policy and every
other cause imaginable, ultimately becoming an unstoppable force impenetrable
by spin doctors, brand managers, or even the most elaborate marketing
campaigns."
He goes on to say that the reaction to China and the viral phenomenon
surrounding it should be demonstrating to global brands that the rules have
shifted from mass media (where they were in charge), to social media (where
the consumer is in charge). This is an environment where consumer behaviour
will not be based on immediate needs, but upon moral and ethical criteria.
"Consumers are now demanding more than great taste; they are demanding
corporate integrity. Today, how a corporation behaves towards its employees,
community and planet, and with whom they associate are the new benchmarks for
decision making.
"It's a shame that this year's Olympic Games are being hijacked by a host
nation looking to advance a political agenda and by special interest groups
with their own agendas. But it's a reality Olympic marketers can't escape. The
solution? Don't do what's right for the brand; do what's right for your
consumer," says Chapman.
Is there any way to discuss this without violating the silverfish's longstanding sensitivity rules about politics? Would any other member here who brought up the Tibet situation get slammed for posting a political discussion or is this an Orwellian case of,"All animals are equal but some animals are more equal than others."?
__________________
"If I donate $100 will you all just shut the blessed f_uck up?????" - Boe, Momona Boe
What do people know, besides some crappy youtube type videos?
There is a general problem with journalism in China and we need the Country to open, to give a fair report! Not this kind of Tibet/Olympia Hype. Maybe there are other humans rights violentions, in China or elsewhere? Who talks about them? Who reports about them? Maybe the USA did fuse this, with another political decision? Last, but not least,
This is a spit in the face of human rights workers and is pure anti-china hype. We need a way to converge, not this kind of stuff! And they should run nacked or at least without shoes, that their protest makes some sense!
My heart goes out ot the athletes [trying to] living their Olympic dream. The Olympics is supposed to be a sporting event - not a political event.
I agree. Bummed that the IOC would knowingly give the games to a country that is so controversial that it steals the highlight from the games.
Just wait until the torch relay is scheduled to go through Tibet in June.
And what is up with having the games in a country where press will be limited on their reporting and all internet traffic is censored? The IOC really duffed this one at the expense of the athletes.
If we would leave the Politics and Marketing all outside, maybe it is a way to connect/understand people?
Maybe this happend already before, even in war times? USA Olympicgames in China (at 19:26)
And it's already out of hand, and got in the hands of people that shout on the street, what they have no clue about.
Nothing hurts more, as to see wrong activism.
And it's already out of hand, and got in the hands of people that shout on the street, what they have no clue about.
Nothing hurts more, as to see wrong activism.
Exactly. The Chinese rolled into Tibet back in the 50's. Since then there have been activists fighting for their cause, but now all these people that knew nothing about it are suddenly all passionate about it.
a little more on the Olympics...
