CCS Girl’s Catalog - Who says skateboard retailers don’t recognize female skaters ...and their money?
CCS Girls catalog
Women work. Women earn. Women shop. Women skate.
If you were examining these statements in a marketing meeting, you might conclude that women can be earners, spenders and athletes. In this same meeting you might realize that female athletes are a growing market that needs to be tapped (no pun intended). Alas, most executives aren’t very smart, so the launch of female oriented action sport offerings are sketchy at best.
“Do girls skate?“ asks the Marketing Director at this meeting.
I doubt the participants of any such meeting would have a good answer, but lets see if we can’t figure it out for ourselves...
Women are professional skateboarders. Women are sponsored by large skateboard companies. Women own and operate small and large skateboard companies. Women are featured in mainstream skateboard videos and magazines. Women film and produce their own skateboard videos. women produce their own skateboard magazines. Women create skateboard foundations. Women create and participate in skateboard competitions. Women participate in the X-Games. Women win these events. Women who do these things often do other things too, like Snowboarding BMX, Motocross, Surfing, Wakeboarding, BASE Jumping and Car Racing.
Girls CCS catalog
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