MTV NETWORKS AND NBC UNIVERSAL ANNOUNCE ACTION SPORTS PARTNERSHIP ON AST
Competition, Music & Lifestyle to be Featured on MTV/NBC Joint Venture
NEW YORK – May 28, 2008 – MTV Networks Music Group, a division of Viacom’s MTV Networks (NYSE: VIA and VIA.B) and NBC Sports, a division of NBC Universal, Inc. today announced a wide ranging, strategic partnership to expand the AST (Action Sports Tour), a global, youth-focused, multimedia, action sports business that includes the AST Dew Tour, the AST Winter Dew Tour and the amateur Free Flow Tour into a global brand that spans MTV and NBC’s multiple screens. Van Toffler, President, MTV Networks Music and Logo Group and Dick Ebersol, Chairman of NBC Universal Sports & Olympics made the announcement. Action Sports Tour, LLC, the company that will operate the business, will be co-owned by MTV Networks and NBC Sports.
As part of the MTV Networks/NBC Universal alliance around the AST, MTV and MTV2 will provide lifestyle programming, targeted cross-promotion, multi-platform content and distribution, consumer products licensing and merchandising to the joint venture. NBC Sports will continue to produce extensive competition coverage of the AST tours and provide live network broadcasts and on-air promotion around AST competitions.
MTV NBC action sports partnership
