amazing Aero candy bar commercial from the UK-featuring Bob Burnquist
£7m bubbles ad for Aero
Link to this video Nestlé is seeking to reinvent the female-targeted Aero bar, last promoted by Sex and the City hunk Jason Lewis, with a £7m ad campaign featuring skateboard star Bob Burnquist.
The repositioning of the Aero bar will see a new TV campaign launch tonight on Channel 4. The 60-second ad, called "Feel the Bubbles", is the first new TV work for the brand in two years.
The ad features Burnquist, a winner of countless X Games competitions, skating through chocolate-coloured balloons in a skate park to a soundtrack of the Jackson Five's catchy song ABC.
The TV ad was shot at a skate park in California using 50,000 chocolate coloured balloons to create a "bubble-filled environment" in which Burnquist performs tricks.
Ad agency JWT's campaign aims to reposition the Aero brand to target a slightly younger demographic of males and females.
In another radical departure for the brand, JWT hired skateboard movie cinematographer Ty Evans to direct the commercial.
Aero was previously backed by a £6m TV campaign featuring a shirtless Jason Lewis, the actor better known as the male model Smith Jerrod from Sex and the City, telling women why there are bubbles in Aero bars.
Re: amazing Aero candy bar commercial from the UK-featuring Bob Burnquist
No offense but your posts always are really hard to read/understand.
You should put a little more thought into them than just copying and pasting new clips.
amazing Aero candy bar commercial from the UK-featuring Bob Burnquist
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