well i think that has be proven time and time again
that even if there are better suited and better performing decks out there, that if you can get a so called "Icon" on one and get a video for it, kids and people in general will buy into it and buy it on the premise of hey if i get that board/product i can be just like ________ (insert obligatory name here).
Think about how many decks/products that has been used for.
Now we just need to wait and see a hammerhead video
Saying all that, would i use those same tactics for myself, you bet i would, but i think there is a bit of a difference in i actually strive to make awesome decks, because "I want too" not just as a way to earn some cash like alot of companys out there are doing.
You know where they really don't care about skating or what they say they care about anymore, but instead its just a business venture for them.
But i wont name names because everyone has there own opinion on whos like that and thats for yourself to figure out, and if you actually care or not about people in the socalled "Biz" being in it for the reasons they should be.