courtesy Skate and Annoy...but you get the full meal deal here...

September 3, 2007
No skateboard, over 40 and face doesn’t fit…

Filed under: office politics, Rumors, Gossip and Buzz — Franke James @ 5:25 pm
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Photo: Executive Skateboarder, Rich Burton
Dear Office-Politics,
I have been working for a large marketing company for about 9 months in planning. This is made up of about 12 senior planners each responsible on a project to project basis and managing single projects. The department is being broken up into client teams. There will be 5 project teams each headed by 1 senior planner and staffed by one junior or two very juniors.
That leaves 7 left over who are getting the boot right out the door with immediate effect. The company is making out like it is performance related except it couldn’t be further from the truth. The client managers are picking their favorites. The favorites are the least skilled and experienced and tend to let the client managers walk all over them.
I am slightly different as I do support strategy and am a shared resource. So I need to go to the creative team. The creative team don’t want me! My ex-line manager said it is because they are creative into skateboarding and you are over 40 and your face doesn’t fit.
Now my job is on the line with immediate effect. My performance review which was good has been withdrawn! The powers that be are now interviewing everyone I have worked with and asking them to find fault with me with leading questions like “do you think she could still improve”, could she have done better?
Any day now I expect a tap on the shoulder to be told I need to hand in the password to my computer and leave the building. Seriously this is what is happening to everyone else.
What can I do?
Not riding a skateboard

Dear Up-A-Creek-Without-A-Skateboard
First and foremost, if the creative team manager provided that feedback to you in writing (or in front of witnesses), and if you are in a jurisdiction that punishes age discrimination, then you have a case. What you were told was wrong, unethical, and possibly illegal. (I had to laugh at the ex-line manager’s response to you, not at your expense, but rather at how they would react to me. I’m over 40, teach and consult on creativity, and I’ve just taken up skateboarding. I’d definitely be a square peg in their stereotypical round hole.)
Objective Self-assessment and Analysis
But to your question… what can you do? Outside of the legal aspects, I would recommend some objective self-assessment and analysis. One of the first questions is why you are not among the favorites. Well, for starters, you appear to have a back-bone (being a vertebrate is always a good thing) when it comes to dealing with client managers. It stinks to be the one left out, but that is sometimes how life happens. The reason I bring up self-assessment is that you most likely will be headed to a new job and a new employer soon. That’s not necessarily a bad thing, given how you’ve been treated. You will want to think about how you want to be perceived and viewed (and ultimately valued) in your next position.
Market Yourself Better
Marketing is a fickle sport… especially when it is ourselves that we’re marketing. Overly modest people tend to get short-changed and cheated because they don’t know how to sell themselves effectively to the people who make decisions.
In your case (whether accurately or perceivably), you weren’t viewed as a project manager with whom client managers wanted to work, and you weren’t perceived as creative and innovative enough for the Creative Team. It’s up to you to fix that. If you want to be perceived as a project manager, act like a project manager (including working with stakeholders and communicating and building relationships). If you want to be viewed as a creative resource, act like a creative resource. Bring fresh ideas to the table. Be a little random. Have a midlife crisis (within respectable boundaries, if you have a spouse). In short, we often abdicate others’ perceptions of us to them, instead of attempting to own and manage those perceptions. It can be challenging, but it is a skill that every professional needs to master.
Build a Fan Base
How you communicate your accomplishments in these arenas will also affect how people perceive you. If you spend all of your time bragging about them, it can backfire. If you can go in and, through your accomplishments, build a fan base who will do your bragging for you, all the better.
Good luck and thank you for writing to Office Politics.
Timothy Johnson, Author
Timothy Johnson is the author of the newly released Gust: The “Tale” Wind of Office Politics (Lexicon, 2007)