are banner ads effective?

[skategeezer]

I wanted to get your thoughts...

[SeanML]

I just saw a banner ad for Dianetics on this site, and erupted in a combination of laughter and tears.

You know you have issues when scientology targets you as a potential customer.

More on subject, I generally click on them if it's a skate shop with a sale or something... more convenient than typing the address in.

[Petary791]

I would say Never because I disabled them with AdBlock but sometimes they are.

[Jonathon Schumaker]

I would say Never because I disabled them with AdBlock but sometimes they are.

I got AdBlock just for this site.

[lfatboy]

If it's something that catches my interest, sure. Happens rarely, though. Only thing I'd click on at present is some insane sale or the release of the EW Mini-Glider. Definitely picking me up one-a-dems.

[gavmck]

According to a nice web usability book I've been reading... (embarrassingly can't remember the author), the more you use the internet, the more you get used to filtering things out while you scan the page for relevent information. So most experienced users completely filter any kind of banner ad shaped object. This can even be detrimental to site usability, if you create something that's not a banner ad, but make it shaped like one, many users will simply filter it out and not register it at all, even if it's important to your sites usability. Wild!

I have an adblocker and a stylsheet plugin so my fish is purely black and white text with images that are only 10px wide 10px high unless you hover over them to see what they are, same with video.

I don't see ANYTHING. hahaha

[botofusup]

According to a nice web usability book I've been reading... (embarrassingly can't remember the author), the more you use the internet, the more you get used to filtering things out while you scan the page for relevent information. So most experienced users completely filter any kind of banner ad shaped object. This can even be detrimental to site usability, if you create something that's not a banner ad, but make it shaped like one, many users will simply filter it out and not register it at all, even if it's important to your sites usability. Wild!

I have an adblocker and a stylsheet plugin so my fish is purely black and white text with images that are only 10px wide 10px high unless you hover over them to see what they are, same with video.

I don't see ANYTHING. hahaha

I believe it has been proven that your eye will start to avoid web banners, especially animated/moving ones and start searching for the content you are really looking for. Again I don't know the study, but my Creative Director and I have discussed this when designing web ads. The ones that catch my eye offer discounts.

[stringtheory]

I click on skateshop and skate brand banners all the time.

[MalakaiKingston]

On our site click through are at about 0.12% not sure what you quantify as "effective" though.

You have to keep in mind the volume and targeting of the traffic. So far this month we have had over 150,000 unique visitors and over 80,000,000 page views and a time on site of over ten minutes I would have to say that for companies choosing to advertise on silverfish silverfish. The ROI is solid.

I want to personally thank the companies and members who see the value in the site and have chosen to support us through advertising and subscriptions.

[B_Dubya_B]

define effective.

click through, cost per thousand, what are your parameters?

[MalakaiKingston]

define effective.

click through, cost per thousand, what are your parameters?

Personally I always saw .10% as a baseline expectation for clickthrough I have never been a huge fan of CPM I think it causes banner dumping (that is why all our targeted ads are done on a flat monthly rate).

As an publisher I would like to see minimum 1.50$ CPM. As an advertiser if the traffic converts .50$ would be a good deal.

Just my point of view though.

[nick]

I got AdBlock just for this site.

I was meaning to get it for a while, the new ads here were the final motivator.

[themccannman]

I never click on banner ads but i do accasionally visit sites advertised on the fish, the fast flashing ads *cough khiro choughcough* are incredibly annoying. I just hate ads that repeate at and abnoxious rate its just plain annoying.

[MalakaiKingston]

I never click on banner ads but i do accasionally visit sites advertised on the fish, the fast flashing ads *cough khiro choughcough* are incredibly annoying. I just hate ads that repeate at and abnoxious rate its just plain annoying.

Tell them! If they change out their ads they will get more traffic and you will be less annoyed!!!

[MalakaiKingston]

I wanted to get your thoughts...

I would like to hear how effective you feel your presence on silverfish has been for you?

[BDirthead]

I purchase 99% of longboard products online, and 99% of those purchases have been through links provided by SF banner ads. Only exception is the used gear purchased from the SF Classifieds.

[Understanding In a Crash]

Sometimes... but more times on accident on my ditzy laptop pad.

If that's what it takes to keep this site being free then I will do it more often

[Mile_High_Mark]

If someone is accomplished at making good banner ads, and wants to trade those skills for longboard gear, e-mail me.

[gavmck]

My god, I never knew the fish was so mega. That's a LOT of hits per month...

[TwinTown Skater]

I rarely click on banners anywhere, but I do have to say that I love watching what comes up when you click on a whack thread here. It is great to see those marketing minds at work.