Youth Against Establishment My Eye! Or, how to sell 3 million shares.

**skategeezer** · 10-12-2006 08:28 AM

Richard Woolcott, founder of Volcom, cashed in recently....take a look... 1. The sale transaction covered by this Form 4 is being sold pursuant to Rule 10(b)5-1 sales plan dated May 2, 2006.2. The shares were sold at the following prices: 4,911 shares @

$25.00;
442 shares @ $25.01;

232 shares @$25.02

3. The shares were sold at the following prices: 20,288 shares @ $25.00,

3,118 shares @$25.01,

530 shares @$25.02,

102 shares @$25.03,

2 shares @$25.04

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person* Woolcott Richard R (Last)(First)(Middle)1740 MONROVIA AVENUE(Street) COSTA MESACA92627(City)(State)(Zip)2. Issuer Name and Ticker or Trading Symbol
Volcom Inc [ VLCM ] 5. Relationship of Reporting Person(s) to Issuer
(Check all applicable) XDirectorX10% OwnerXOfficer (give title below)Other (specify below)President and CEO3. Date of Earliest Transaction (Month/Day/Year)
10/05/20064. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line) XForm filed by One Reporting PersonForm filed by More than One Reporting PersonTable I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) CodeVAmount(A) or (D)PriceCommon Stock10/05/2006S ( 1 ) 5,585D( 2 ) 3,913,787DCommon Stock10/06/2006S ( 1 ) 24,040D( 3 ) 3,889,747DCommon Stock10/09/2006S ( 1 ) 8,815D$253,880,932D

**skategeezer** · 10-12-2006 08:33 AM

make that 33,000 shares...
worth about $600,000

**rawls** · 10-12-2006 08:34 AM

c-o-w-b-o-y-h-a-t-s, just wait!!

**SpeedFiend** · 10-12-2006 09:30 AM

i'm happy for him.
seems like a good investment.

**Bam Bam** · 10-12-2006 10:19 AM

29,625 shares at an average of $25.01 each = $740,984.98

I wouldn't say no!

**skategeezer** · 10-12-2006 10:36 AM

math was never a strong point...but yes, bam bam, you are right
good INVESTMENT

Volcom done good. Really good.

the problem I have with it is that Volcom took a saying, in this case
"youth against establishment" and rode the Hypocrisy Highway till the freakin' wheels came off.

**Mile_High_Mark** · 10-12-2006 10:38 AM

"Turning rebellion into money..." -- The Clash

**Sensei** · 10-12-2006 11:08 AM

I don't get it. So your mad that Volcom took this slogan and made money? What were they supposed to stay "poor and core"?

Anarchy has been for sale since everyone figured out they could cash in on it years ago.

Look at Hot Topic.

Volcom at least gives back- they've built alot of skateparks, sponsor riders in surfing, skating and snowboarding, make video's and hold contests.

Are we supposed to boycott all these companies because they make money?

So you want skateboarding to grow, but nobody's allowed to make any money at the same time?

Yeah, I know "hardgood manufacturers need to make more money, not the softgoods manufacturers". But nobody's going to buy any more hardware if they don't know skateboarding exsists. And if skateboarding culture isn't advertised like it is now through clothing company's and goes back to being underground, like it did in the 90's, those hard goods company's are going to be alot worse off. Its a necessary evil.

**hagendolch** · 10-12-2006 11:10 AM

I have no problem with Volcom making money - but I think the quality of their clothing has taken a serious nosedive. I have some ten year old Volcom shorts which are in better condition than some I bought 6 months ago. I guess they are buying cheaper cotton or something.

If you go to the entertainment section of their website, my brother (drew toonz, lives on the north shore in HI) is the artist who did the surf skool movie.

**MrCokesNSmokes** · 10-12-2006 11:35 AM

Maybe they should change their slogan to "Adults against Profiteering". That'd totally sell.

**mc99david** · 10-12-2006 11:43 AM

Originally Posted by hagendolch

I have no problem with Volcom making money - but I think the quality of their clothing has taken a serious nosedive. I have some ten year old Volcom shorts which are in better condition than some I bought 6 months ago. I guess they are buying cheaper cotton or something.

If you go to the entertainment section of their website, my brother (drew toonz, lives on the north shore in HI) is the artist who did the surf skool movie.

i agree completely.. i still like a lot of their styles, but they dont fit as well, arent made as well, and are a little uncomfortable compared to how they were... i switced to RVCA.. they are what volcom was imo.. but still a volcom fan.. and they realy did get popular realy fast. pretty incredible realy

**Mile_High_Mark** · 10-12-2006 11:45 AM

They're certainly allowed to make as much money as they like, but I think their hipster vibe is just too forced. Maybe I'm tired of seeing the fashionistas sporting the stone in the people's republic of boulder...

**skategeezer** · 10-12-2006 01:16 PM

They're certainly allowed to make as much money as they like, but I think their hipster vibe is just too forced. Maybe I'm tired of seeing the fashionistas sporting the stone in the people's republic of boulder...

Mile high Mark read my mind...

the emperor has no clothes..or shoes

I hope they make BILLIONS...I am just calling BS