An Outrageously Smelly Question for all Readers of CW - this is NOT a joke

[skategeezer]

Ok

so a print rep sent me this link...it turns out we can print different smells onto paper.
http://www.scentisphere.com/

SCENT-VERTISING

SCENT MAKES BRANDS COME ALIVE

Rub'nSmell Improves the Effectiveness of Print Advertising

"Olfactory scientists say using scent is smart marketing.
Of all the human senses, smell has the most direct
pathway to the emotional center of the brain."
As reported in the Washington Post
Appealing To the Senses -
Aromatic Packaging Is Just the Start Of Futuristic Sales Ploys
By Margaret Webb Pressler
Washington Post Staff Writer
Sunday, February 19, 2006

• Integrating scent into print advertising increases consumer attention, awareness and stimulates purchase activity to a higher degree than non-scented advertising.
• Rub'nSmell is easy to use. Any printer can use it. It is applied in-line as a fifth color or coating. Many scents can be printed on a sheet.
• A scented magazine ad (printed as a fifth color) with Rub'nSmell can cost less than half of a traditional supplied scented insert.
• Scent is proven to create an emotional response and elicit memories. Rub'nSmell gives marketers the ability to channel these emotions into sales.
• Rub'nSmell is proven to increase sales when used on direct mailers and catalogs.
• When Rub'nSmell is printed on products (e.g.. on primary labels, cartons, shrink sleeves, neckers, or hang tags) Rub'nSmell economically encourages product trial at point of sale where more then 75% of purchase decisions are made.
• On-package sampling with Rub'nSmell not only creates a distinct competitive advantage at point of sale but also enables customers to engage and interact with the product without opening (and damaging) the product package.
• Rub'nSmell scented varnish adds value and interest to printed promotional items such as scented bookmarks, coupons, shopping bags, handouts, tickets, fliers, direct mailers, lottery tickets, scratch off game cards, or gift wrap.
• Rub'nSmell is transparent and non-obtrusive and is applied over graphics. Scent remains dormant until the printed surface is rubbed and lasts for years in printed form.
• Unlike traditional scented magazine inserts, Rub'nSmell will not smell up a magazine, and ads scented with Rub'nSmell area can be rubbed multiple times. So for magazines with large pass-along readership Rub'nSmell exponentially increases the value of scented advertising much more so then a traditional scented (single use) insert.

who's up for a smelly EVOLUTIONS DVD?

perhaps ABEC 11 urethane smell?

grip tape smell?

who should I approach with this?

am I out of my mind?

[SCTR9Gold2]

HAHAHAHAHA
I dont know if i want a mag that smells like grip tape....

[Fishguy]

Stinkbug Scent!

[skategeezer]

how about stinky pad scent...
or
inside of your helmet after a session scent
or
dried scabs scent...

[xxguitarist]

oil scent on bearing adverts!
and burnt rubber and leather scent on speedboarding pages!

[Paipo Jim]

A fresh blood scent would remind me of the session I had yesterday afternoon!

[K-Rimes]

Get the smell of burnt urethane.

[Astronomical]

I vote dirty unshowered pro speedboarder scent.

[sniffleless]

Old skate shoe smell?
New board smell!

[eazylax]

i thiink it would be a real nice ad if chaput did a scratch and sniff with all the zig-zag colors (Lime, lemon, orange). that would be sweet

[VulgarDisplayCFH]

You guys are horrible. Why can't we have a flower scent? Wow that doesn't make sound gay at all!

[brainfartalerts]

Two words, Sex Sells

SFW

[ocian]

i remember the smell of my first porno mag...

[VulgarDisplayCFH]

i remember the smell of my first porno mag...

Oh god... lol.

[SteveC]

Two words, Sex Sells

SFW

That's awesome!!! LOL

It surprises me it hasn't been done before...
It probably has, just not so overtly...

[goldfishofhate]

you should make it smell like pie!

[charlietidd]

you should make it smell like pie!

I'm liking that idea SO much

A mag that smells like pie

that'd be intense

[worldwide]

i want mine to smell like moska wheels

[LawlessPat]

Oooo! Make it smell like bearing lube!!!

[Ras Wes]

not totally skaterelated...

but make it smell like Mr. Zoggs Sex Wax... mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm


That smell will make me wanna skate/surf/snowboard/screw more than any other scent...


one love