former know as the Hello Kitty Boardfest,
Boardfest 2007 - THE ALL-GIRL ACTION SPORTS & EMPOWERMENT FESTIVAL ...

Boardfest 2007 - THE ALL-GIRL ACTION SPORTS & EMPOWERMENT FESTIVAL allgirl surfing skateboarding female snowboarding girls labor day weekend sports contest

Boardfest through Core Girls' Eyes

one of the sponsor is Damzl, an energy drink for women!
DamzlFuel.com