X Games Brazil makes its debut in Sao Paulo, April 25-27, 2008 at the Sambódromo Do Anhembi. Many of the world's top action sports athletes will be competing in the disciplines of BMX Street, BMX Vert, Skateboard Street, Skateboard Vert, Moto X Best Trick and Moto X Step Up. ESPN has teamed with one of South America's premier sports marketing agencies, Reunion Sports & Marketing, to organize the event
"We are very excited about bringing the X Games back to Brazil," said Rick Alessandri, managing director, X Games Franchise. "The excitement of the X Games transcends cultures and borders and we're thrilled to bring our event to a region of the world that shares such a strong passion for action sports."
"We are pleased to work with Reunion Sports & Marketing to bring X Games Brazil to Sao Paulo," said German von Hartenstein, Managing Director, ESPN in Brazil. "We look forward to hosting these world-class athletes in Brazil and watching them compete with the country's best action sports athletes."
Event sponsors include master sponsor Parmalat, Guaraná, Honda, Ipiranga, and Oi. Tickets to X Games Brazil will be sold through Ticketmaster.
ESPN will produce 15 hours of original programming from X Games Brazil. A total of 9 hours of live programming will air on Brazil's two ESPN television networks, ESPN and ESPN Brazil as well as air throughout Latin America. Six one hour highlight shows will air on ESPN Brazil and ESPN networks in Latin America after the event. Complete coverage of the event will be provided on ESPN Brazil's news and information programs, and live streaming video from X Games Brazil will be featured on EXPN.com.
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