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	<title>Comments for Mojo Blog</title>
	<link>http://www.silverfishlongboarding.com/components/com_mojo</link>
	<description></description>
	<pubDate>Sat, 21 Nov 2009 01:46:12 +0000</pubDate>
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		<title>Comment on a million tempests in a million teacups&#8230; by Attritionist</title>
		<link>http://www.silverfishlongboarding.com/option,com_mojo/Itemid,108/p,331/#comment-15902</link>
		<pubDate>Tue, 15 Sep 2009 16:12:59 +0000</pubDate>
		<guid>http://www.silverfishlongboarding.com/option,com_mojo/Itemid,108/p,331/#comment-15902</guid>
					<description>I agree with Michael about the missed opportunity for shops. I am a shop owner, we try to carry a variety of stuff, because skating is skating. But... I see just as much narrow-mindedness from the hardcore longboard (&quot;please don't call us 'skaters'!!!Ugh! We're LONGBOARDERS!) crowd. They will disdainfully look away from a video playing in the shop because it's not their thing. They are generally ignorant about some of the greatest skaters of all time &amp;#38; their achievements. They are  elitist &amp;#38; fanatically boring about gear. As for the first-time longboard buyers, they are mostly enthusiastic, open-minded &amp;#38; refreshing to deal with. (Although you sometimes have to overlook the jester hats, overalls &amp;#38; hackey sacks!)</description>
		<content:encoded><![CDATA[<p>I agree with Michael about the missed opportunity for shops. I am a shop owner, we try to carry a variety of stuff, because skating is skating. But&#8230; I see just as much narrow-mindedness from the hardcore longboard (&#8221;please don&#8217;t call us &#8217;skaters&#8217;!!!Ugh! We&#8217;re LONGBOARDERS!) crowd. They will disdainfully look away from a video playing in the shop because it&#8217;s not their thing. They are generally ignorant about some of the greatest skaters of all time &amp; their achievements. They are  elitist &amp; fanatically boring about gear. As for the first-time longboard buyers, they are mostly enthusiastic, open-minded &amp; refreshing to deal with. (Although you sometimes have to overlook the jester hats, overalls &amp; hackey sacks!)
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		<title>Comment on  by EBasil</title>
		<link>http://www.silverfishlongboarding.com/option,com_mojo/Itemid,108/p,298/#comment-11445</link>
		<pubDate>Mon, 19 Jan 2009 21:25:40 +0000</pubDate>
		<guid>http://www.silverfishlongboarding.com/option,com_mojo/Itemid,108/p,298/#comment-11445</guid>
					<description>Good grief!  What are you trying to say?  Prunes?  WHAT??</description>
		<content:encoded><![CDATA[<p>Good grief!  What are you trying to say?  Prunes?  WHAT??
</p>
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		<title>Comment on Our first trade show&#8230;starts in 1 day, 11 hours and 38 minutes and five seconds by Momona Boe</title>
		<link>http://www.silverfishlongboarding.com/option,com_mojo/Itemid,108/p,272/#comment-8360</link>
		<pubDate>Fri, 12 Sep 2008 20:15:43 +0000</pubDate>
		<guid>http://www.silverfishlongboarding.com/option,com_mojo/Itemid,108/p,272/#comment-8360</guid>
					<description>Mikey - next time tell me you have a booth, I'll come work it for free. Just give me a corner of a room to crash.


Fatty</description>
		<content:encoded><![CDATA[<p>Mikey - next time tell me you have a booth, I&#8217;ll come work it for free. Just give me a corner of a room to crash.</p>
<p>Fatty
</p>
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		<title>Comment on my first few thoughts on the Billabong acquisition of Sector 9 by nate</title>
		<link>http://www.silverfishlongboarding.com/option,com_mojo/Itemid,108/p,251/#comment-8343</link>
		<pubDate>Wed, 02 Jul 2008 03:40:37 +0000</pubDate>
		<guid>http://www.silverfishlongboarding.com/option,com_mojo/Itemid,108/p,251/#comment-8343</guid>
					<description>any comments on the clues this gives as to the size of the longboard market?

the news release says it will add 2% to Billabong's revenues. 06/07 revenues for Billabong were 1.2B AUS (roughly on par with USD). 2% makes $24m annual revenues. 

rough guesses on market share for S9? 10%? You can then extrapolate different wild figures from the size of the longboard market as a whole...

Also you can make guesses on the payout for this. What revenue multiple are skate companies usually valued at? 1X? 2X? 

Say they paid 1X for S9. $24m. Say the owners/cofounders had 30% each, that's a 7m payout... Not bad!

All of the above is total speculation and is probably grossly inaccurate; without actual figures it's impossible to know anything. [But if you wait till their next semi-annual Billabong figures come out, the purchase price should be reflected in their reporting]</description>
		<content:encoded><![CDATA[<p>any comments on the clues this gives as to the size of the longboard market?</p>
<p>the news release says it will add 2% to Billabong&#8217;s revenues. 06/07 revenues for Billabong were 1.2B AUS (roughly on par with USD). 2% makes $24m annual revenues. </p>
<p>rough guesses on market share for S9? 10%? You can then extrapolate different wild figures from the size of the longboard market as a whole&#8230;</p>
<p>Also you can make guesses on the payout for this. What revenue multiple are skate companies usually valued at? 1X? 2X? </p>
<p>Say they paid 1X for S9. $24m. Say the owners/cofounders had 30% each, that&#8217;s a 7m payout&#8230; Not bad!</p>
<p>All of the above is total speculation and is probably grossly inaccurate; without actual figures it&#8217;s impossible to know anything. [But if you wait till their next semi-annual Billabong figures come out, the purchase price should be reflected in their reporting]
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		<title>Comment on Push vs Pull by Momona Boe</title>
		<link>http://www.silverfishlongboarding.com/option,com_mojo/Itemid,108/p,247/#comment-8336</link>
		<pubDate>Wed, 11 Jun 2008 18:19:39 +0000</pubDate>
		<guid>http://www.silverfishlongboarding.com/option,com_mojo/Itemid,108/p,247/#comment-8336</guid>
					<description>Nice Mikey!

And you can probably bet that they will take better care of the van, you're not just a faceless customer - you're the guy with the skateboard!

Oh, and nice work with the Witnesses - they never come to my house, guess they can't get past the hearse in the driveway......</description>
		<content:encoded><![CDATA[<p>Nice Mikey!</p>
<p>And you can probably bet that they will take better care of the van, you&#8217;re not just a faceless customer - you&#8217;re the guy with the skateboard!</p>
<p>Oh, and nice work with the Witnesses - they never come to my house, guess they can&#8217;t get past the hearse in the driveway&#8230;&#8230;
</p>
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