BUSTIN BOARDS Bustin originated in Maryland as a grass roots idea brought to life by a group of friends. They set out to create not only original, progressive deck models, but also a collaboration movement between the artist and the customer. “We pressed out some unique and functional shapes and people got stoked,” says co-owner Ryan Daughtridge. The Bustin Boards crew spent nearly three years refining their shapes and their one-of-akind printing shop that enables them to print each board according to the creative inspiration of individual customers. Using their interactive Web site customers can design a personalized board based on a variety of fresh graphics from diverse

In honor of george reaching this amazing milestone, we asked a number of readers for questions that they most wanted to ask George. He graciously responded. Congratulations on this achievement George. You’ve done some pretty incredible things for skateboarding. Here’s to the next thirty!

Green is a hot topic these days. Green stands for the environment and money. While we are proud to publish what will be the first of many stories relating to the environment, we fully realize this is a difficult, multi-layered topic that hits a number of hot buttons. Like most of you, we don’t find it that easy to navigate this “sea of green.” For some reason, however, we are compelled to keep hitting the buttons other magazines refuse to touch.

There comes a time when one looks inside
oneself—deep inside—and asks, how did I
come to be who I am, and how I am?
This is the tale of such a time.

About eleven years ago, I picked up a book called “The One to One Future.” In this ground-breaking work, authors Don Peppers and Martha Rogers examined what happens when technology allows companies to market to customers on a one to one basis. The book originally was published in 1993 and a decade and a half later, it’s incredible to see how on point they were. I couldn’t help but think about the one to one future while I was preparing this article on skateboard customization. It is my belief that skaters all over the world will pick up on the benefits of having skate gear that is uniquely created for them. This article examines three areas of customization: deck construction, board graphics and grip tape. I am sure it’s only a matter of time when we see truck and wheel customization. Until that moment arrives however, there is still a tremendous amount to explore.