Imagine what it woiuld feel like if you went out longboarding and ove 200 other skaters joined in. That is what is happening in British Columbia right now.

Considering its Pacific coast location and latitudes south of the Equator, it is not surprising that little is seen or heard about the skateboard scene in Chile. Invisible, maybe, but Chile is no different than most places and has seen it all—from banana board to popsicle stick, from clay to urethane and the rise and fall of giant skateparks in ‘80s.

About eleven years ago, I picked up a book called “The One to One Future.” In this ground-breaking work, authors Don Peppers and Martha Rogers examined what happens when technology allows companies to market to customers on a one to one basis. The book originally was published in 1993 and a decade and a half later, it’s incredible to see how on point they were. I couldn’t help but think about the one to one future while I was preparing this article on skateboard customization. It is my belief that skaters all over the world will pick up on the benefits of having skate gear that is uniquely created for them. This article examines three areas of customization: deck construction, board graphics and grip tape. I am sure it’s only a matter of time when we see truck and wheel customization. Until that moment arrives however, there is still a tremendous amount to explore.

There comes a time when one looks inside
oneself—deep inside—and asks, how did I
come to be who I am, and how I am?
This is the tale of such a time.

Green is a hot topic these days. Green stands for the environment and money. While we are proud to publish what will be the first of many stories relating to the environment, we fully realize this is a difficult, multi-layered topic that hits a number of hot buttons. Like most of you, we don’t find it that easy to navigate this “sea of green.” For some reason, however, we are compelled to keep hitting the buttons other magazines refuse to touch.