Concrete Wave Articles

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Tons of sweet skate goods.

About eleven years ago, I picked up a book called “The One to One Future.” In this ground-breaking work, authors Don Peppers and Martha Rogers examined what happens when technology allows companies to market to customers on a one to one basis. The book originally was published in 1993 and a decade and a half later, it’s incredible to see how on point they were. I couldn’t help but think about the one to one future while I was preparing this article on skateboard customization. It is my belief that skaters all over the world will pick up on the benefits of having skate gear that is uniquely created for them. This article examines three areas of customization: deck construction, board graphics and grip tape. I am sure it’s only a matter of time when we see truck and wheel customization. Until that moment arrives however, there is still a tremendous amount to explore.

We knew Oregon gets too hot in the summer and too damn rainy in the winter—so fall it was. I don’t recall the three in the morning wake up call was not on the itinerary. I woke up in Fresno and took over the wheel to Weed. The wheel was steering the Gravity Team to the concrete art recently labored in Oregon. The Team included, Jesse Parker, Roger Mihalko, Dustin “Ddog” Taylor, Ed Latus, Paul Santilli, myself and Breamo, who organized the expedition and brought a bunch of camera bags. We chose to enter the beaver state from the East and head North to Klamath Falls.

Noteworth products to watch out for profiling Jam Longboards, Loaded, GFH, Bordzup and Hamboards.