Concrete Wave Articles

There is nothing like it: the moment when you’re offered a sponsorship from your favorite company. Imagine the opportunity to have a company you support actually endorsing your unique way of riding while you promote them. With a bit of work and a lot of persistence, you can do this. The following is a basic rundown of what you can do as an individual to get yourself into a position to be sponsored.

Part I of III

Scott Lembach, manager of Muir Surf & Skate, is stoked. It’s a primo SoCal day in July, and a handful of groms from Ramona are milling around the popular skate shop on the UC San Diego campus in La Jolla, which is about 30 miles from their hometown. Lembach is talking to two of them.

The explosive growth of longboarding is undeniable. From freeriding, to sliding, to racing, cruising and carving, all types of skateboarding are getting more exposure than ever. Pockets of riders and small communities are forming and popping up all over the globe. Although most types of skateboarding are very much male-dominated, there are not surprisingly more and more females getting involved in downhill skateboarding, especially here in BC. Whether it’s because of the endless terrain or the huge population and tight community surrounding the sport (much thanks to Coast Longboarding), the number of women riding here is constantly growing. The first girl to ever race at Danger Bay was Louise Leslie, a.k.a. LouDogg. She was a huge inspiration, and within two years of that there were 11 girls lined up to race.