About eleven years ago, I picked up a book called “The One to One Future.” In this ground-breaking work, authors Don Peppers and Martha Rogers examined what happens when technology allows companies to market to customers on a one to one basis. The book originally was published in 1993 and a decade and a half later, it’s incredible to see how on point they were. I couldn’t help but think about the one to one future while I was preparing this article on skateboard customization. It is my belief that skaters all over the world will pick up on the benefits of having skate gear that is uniquely created for them. This article examines three areas of customization: deck construction, board graphics and grip tape. I am sure it’s only a matter of time when we see truck and wheel customization. Until that moment arrives however, there is still a tremendous amount to explore.

I love this earth. I love skate road trips, waking up inside my tent, unzipping the door, breathing in salt air, studying the furrowed bark of a redwood tree and the sound of sea gulls debating. I enjoy these experiences of nature before I push off on my skateboard to go get a cup of strong coffee and ride the local skate spots.

The global public skatepark movement planted its flag on the shores of a new land on October 30, 2007 when Galit Skatepark opened in Tel Aviv, Israel. Galit is the largest skatepark in the Middle East, covering 28,000 square feet. For the past 25 years Israeli skaters have been subsisting on plywood construction, pay-to-skate parks in various states of disrepair, a few private ramps and choice street spots that were quickly sessioned until the arrival of the rent-a-cops. Despite its hot, dry climate, Israel has very few swimming pools per capita, and every one we’ve spotted had squared walls with a square bottom. Ah, yes, there was one miserable attempt to create a mellow bowled skate spot in a Jerusalem park years back. Unfortunately, the local contractor mistranslated the phrase “smooth concrete surface” into “slipperyas- ice surface,” and hence, Sacker Park earned its nickname “Sucker Park.

Green is a hot topic these days. Green stands for the environment and money. While we are proud to publish what will be the first of many stories relating to the environment, we fully realize this is a difficult, multi-layered topic that hits a number of hot buttons. Like most of you, we don’t find it that easy to navigate this “sea of green.” For some reason, however, we are compelled to keep hitting the buttons other magazines refuse to touch.