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Front Page arrow Michael Brooke's Blog

The other shoe drops…K-Swiss enters the skate market

We have a team jumper!

Falling so close the announcement of Koston moving to Nike, it stands to reason that we’d be hit with another major shoe sponsorship shake up.

Former Globe pro Greg Lutzka now riding for K-Swiss. I know what you’re thinking…what a brilliant move…after all, K-Swiss, I mean…K Swiss…but don’t take my word for it: listen to what Greg says in the youtube video

“A company over 40 years in business making one of the most iconic shoes in footwear history…a brand known for quality and innovation and now we’re making skate shoes. IT’S ON.”

Wow, I can HARDLY wait…just what the world needs: more footwear companies entering the skate shoe market.

What would have I have loved to have seen happen?

If K-Swiss have all these technological ideas about dealing with abrasive tennis courts and they are applying them to skateboarding, why didn’t they do this years ago? Why didn’t they share this amazing knowledge and come out with a skateboard program?

I am sure Greg is getting a handsome paycheck from K-Swiss. I am also sure the guys in marketing and design will do a bang up job creating his ultimate skateshoe.

Then again, wouldn’t have been easier just to use one of their current sponsored athletes for the skate program? You know, like give Anna Kournikova her own skate shoe?

PS - as these things happen in threes, I am waiting for Danny Way to leave DC and starting riding for Reebok.

NONE, NADA, ZIP, ZILCH

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