As many of you have realized over the years, one of the freedoms in running your own business is the freedom to try new things. Looking back, I seem to have hit a few stumbling blocks…ideas that just didn’t gel. That’s ok. Thankfully, we ended our experiment with CW Editions quite some time ago. On the brighter side, we have a real opportunity to have some fun with this iPhone Application.

My hope is that by using the best features of the iPhone, I will be able to showcase some really talented people.

The truth is that just migrating images and text and stories from the magazine onto an iPhone is really not useful. For one thing, it’s damn hard to read anything on an iPhone. Email is great..and using it for facebook or twitter might work…but reading is tough on such a small screen.

The iPhone (and iTouch) shine when it comes to photos, graphics and video. This is precisely what we will showcase! Very cool skate photos and art.

We also want to ensure that people benefit from the application. To this end, we’ll be creating special discounts from retailers. My sincere hope is that your investment of 99 cents will be paid back a thousand fold….in both enjoyment and savings.